Comments on: “Who the hell is John-Boy?”

By: Gail from GrowMap

Gail from GrowMap — Fri, 30 Apr 2010 20:43:08 +0000

The problem is more than just one of targeting. It is one of focus. For years more and more companies have only wanted consumers and other businesses that have the deepest pockets as their clients. We can see the effect that and what this post talks about have had on our economy.

There is a much larger issue and that is the huge transfer of wealth from the many to the few. Read the statistics in the post I’ve linked to this comment and consider becoming part of the solution – and YES there IS a solution.

It is simple and every one of us can be part of it IF we only make different choices – and the sooner the better!

By: EconomyBeat.org - user-generated content about the economy » Blog Archive » Top-post countdown No. 3: “Who the hell is John-Boy?”

Thu, 29 Apr 2010 15:19:14 +0000

[...] 3. “Who the hell is John-Boy?” [...]

By: Ypulse Essentials: Gender-Neutral Housing, Gen Y Giving, The John Boy Problem | Hollywood Teen

Wed, 17 Mar 2010 04:09:17 +0000

[...] The John-Boy problem (and the boardroom ratio of those who catch that reference and those who don’t illustrates [...]

By: Katie

Katie — Tue, 16 Mar 2010 15:59:06 +0000

I don’t know who John-boy is (I’m at the intersection of GenX and GenY) and my idea of a luxury car is one that a) doesn’t break down b) gets the lowest possible gas mileage c) small enough to park anywhere. So, until our ideas of luxury are aligned, I think they’re right to use John-boy as their voice. Still… a very interesting post, Jon. Many corporations are going to have to go through a major shift in thinking as Boomers retire and spend less.

By: summerbl4ck

summerbl4ck — Tue, 16 Mar 2010 00:49:27 +0000

If “it’s true that Boomers buy most of the luxury cars” then how is it out-of-touch to use a spokesperson familar to boomers?? Being in-touch just for the sake of being in touch does not successful marketing make! When Gen Y or younger start buying luxury cars, then you can hire Lady Gaga…